A SaaS company used MailerRocket’s advanced segmentation to deliver highly relevant, targeted content—dramatically improving engagement and conversions with each unique customer group.
Challenge
Generic campaigns led to low engagement and underperformance. There was a need for smarter segmentation to deliver personalized content based on demographics, behavior, and lifecycle stage.
Solution with MailerRocket
- Introduced dynamic audience segments based on purchase history, usage patterns, and profile data
- Automated content matching and personalized sending for each segment
- Ongoing testing and refinement of segmentation rules to boost efficiency
- Measured performance by group to continuously optimize content and timing
Results (Jan to Jun)
| Month | Segments Used | Open Rate (%) | Click-Through Rate (%) | Conversion Rate (%) |
|---|---|---|---|---|
| Jan | 2 | 21 | 5.1 | 2.8 |
| Feb | 3 | 25 | 6.8 | 3.2 |
| Mar | 5 | 29 | 8.5 | 4.9 |
| Apr | 5 | 33 | 9.7 | 5.5 |
| May | 7 | 37 | 10.4 | 6.3 |
| Jun | 8 | 40 | 12.2 | 7.1 |
Insights
- The number of segmentation strategies increased, matching customer preferences and timelines
- Open, click-through, and conversion rates steadily climbed as campaigns reflected recipient interests
- Refined targeting minimized “uninterested” opens and contacts, maximizing ROI
Audience segmentation case study showing segments used, open rate, click-through rate, and conversion rate for targeted campaigns Jan-Jun.
Conclusion
MailerRocket’s segmentation and targeting features enabled the company to reach the right audience with the right message at the right time—delivering powerful improvements in campaign KPIs and driving measurable, sustained business growth.
