Optinsoload.com enabled an eCommerce company to optimize their landing pages through systematic A/B testing by directing segmented traffic to different landing page variants. This approach significantly improved conversion rates while lowering acquisition costs over six months.
Challenge
The client was unable to determine which landing page designs and content variants resonated best with their audience, leading to suboptimal conversion performance and wasted ad spend.
Solution with OptinSoloAd
- Launched multiple A/B tests of landing page variants, automatically routing precise visitor segments to each.
- Tracked winning variants’ conversion rates in real time.
- Adjusted traffic allocation dynamically to favor top performers and maximize ROI.
- Monitored total conversions and cost per conversion to measure effectiveness precisely.
Results (Jan to Jun)
| Metric | Jan | Feb | Mar | Apr | May | Jun |
|---|---|---|---|---|---|---|
| A/B Tests Run | 2 | 3 | 4 | 6 | 8 | 10 |
| Winning Variant Conversion Rate (%) | 2.5 | 3.0 | 3.5 | 4.0 | 4.2 | 4.5 |
| Cost per Conversion ($) | 30 | 28 | 25 | 22 | 20 | 18 |
| Total Conversions | 500 | 700 | 850 | 1100 | 1300 | 1500 |
Insights
- The number of conducted A/B tests increased progressively, reflecting a commitment to optimization.
- Conversion rates on winning landing pages improved notably by 80%, driving better campaign results.
- Cost efficiency improved, with cost per conversion dropping by 40% over six months.
- Total conversion volume tripled, showcasing the impact of data-driven landing page decisions.
A/B Landing Page Testing case study showing tests run, winning conversion rates, cost per conversion, and total conversions Jan-Jun
Conclusion
Optinsoload.com’s advanced visitor routing and analytics empowered the client to systematically optimize landing page performance. The combination of precise traffic segmentation with real-time data enabled rapid iterative improvements, resulting in higher conversions, lower costs, and increased revenue.
