Using Optinsoload.com, a SaaS provider optimized their conversion funnel through targeted visitor acquisition and ongoing campaign refinement. The platform’s precise traffic ordering and analytics enabled the company to boost conversions and reduce costs consistently over six months.
Challenge
The company needed to improve the conversion rate of incoming visitor traffic to free trial signups and paid subscriptions while optimizing acquisition costs.
Solution with OptinSoloAd
- Ordered segmented visitors targeted to high-converting geographies and quality tiers
- Directed visitors to optimized landing pages with continuous A/B testing
- Monitored conversion metrics and acquisition costs on real-time dashboards
- Adjusted traffic volume, funnel elements, and targeting parameters based on data
Results (Jan to Jun)
| Metric | Jan | Feb | Mar | Apr | May | Jun |
|---|---|---|---|---|---|---|
| Visitors Ordered | 12,000 | 13,500 | 15,000 | 17,000 | 19,000 | 21,000 |
| Conversion Rate (%) | 2.8 | 3.0 | 3.5 | 3.8 | 4.0 | 4.3 |
| Cost per Conversion ($) | 20 | 18 | 16 | 15 | 14 | 13 |
| Total Conversions | 336 | 405 | 525 | 646 | 760 | 903 |
Insights
- Visitor acquisition scaled smoothly while conversion rates increased by over 50%.
- Cost per conversion dropped by 35%, boosting return on acquisition spend.
- Total conversions nearly tripled, significantly growing trial and paid user base.
Conversion Rate Optimization case study showing visitors ordered, conversion rate, cost per conversion, and total conversions from Jan to Jun
Conclusion
Optinsoload.com’s targeted visitor ordering and campaign data insights were critical in enabling continuous conversion rate optimization. Their ability to control visitor quality and volume dynamically resulted in cost-effective acquisition of highly qualified leads, accelerating business growth.
