A leading e-commerce company implemented LinksTrackly to safeguard their digital advertising campaigns from click fraud, bot impressions, and wasted ad spend over a six-month period.
Challenge
The company experienced significant losses from fraudulent impressions and invalid clicks, which inflated ad costs and reduced campaign performance. Reducing these threats was critical to improve their return on ad spend (ROAS), maximize genuine engagement, and boost conversions.
Solution with LinksTrackly
- Real-time detection and blocking of fraudulent ad impressions, bots, and click farms.
- Automated exclusion lists and adaptive filtering for suspicious sources.
- Transparent reporting and cost savings analysis.
- Conversion tracking integrated with fraud analytics and click-through optimization.
Results (Jan to Jun)
| Metric | Jan | Feb | Mar | Apr | May | Jun |
|---|---|---|---|---|---|---|
| Ad Impressions | 15,000 | 17,000 | 15,500 | 18,000 | 22,000 | 25,000 |
| Fraudulent Impressions | 1,800 | 2,200 | 2,000 | 2,100 | 1,500 | 1,200 |
| Cost Savings (USD) | 400 | 600 | 700 | 950 | 1,200 | 1,300 |
| CTR (%) | 1.5 | 1.8 | 2.1 | 2.6 | 2.9 | 3.2 |
| Conversions | 280 | 320 | 330 | 410 | 570 | 680 |
Insights
- Fraudulent impressions declined over time due to increased blocking, lowering the risk of wasted ad spend.
- Monthly cost savings grew from $400 to $1,300 as protection measures improved.
- Click-through-rate (CTR) improved from 1.5% to 3.2%, indicating more genuine and engaged ad viewers.
- Conversion volumes rose in tandem with declining fraud, with conversions more than doubling from January to June.
Digital advertising campaign protection case study showing ad impressions, fraud detection, cost savings, CTR, and conversions over 6 months.
Conclusion
LinksTrackly provided robust campaign protection, delivering measurable improvements in ROI, ad efficiency, and conversion rates by effectively blocking invalid traffic and maximizing the impact of every marketing dollar. This holistic approach enabled the client to scale their ad operations with confidence and transparency, making digital advertising safer and far more cost-effective.
