An online retailer partnered with LinksTrackly to optimize their eCommerce funnel, minimize cart abandonment, and increase completed sales over six months.
Challenge
Despite strong website traffic, the retailer faced high cart abandonment and lower-than-expected sales. Major goals were to understand funnel drop-offs, increase checkout initiations, and achieve steady conversion growth.
Solution with LinksTrackly
- Funnel analytics and heatmaps to identify friction points on product and checkout pages.
- Retargeting pixel integrations and personalized follow-ups for abandoned carts.
- A/B testing of purchase flows and checkout steps.
- Real-time performance dashboards for ongoing campaign adjustments.
Results (Jan to Jun)
| Metric | Jan | Feb | Mar | Apr | May | Jun |
|---|---|---|---|---|---|---|
| Product Pageviews | 6,400 | 7,100 | 7,900 | 8,700 | 9,500 | 10,300 |
| Checkout Starts | 420 | 540 | 620 | 760 | 940 | 1,150 |
| Cart Abandonment Rate % | 71 | 68 | 65 | 60 | 58 | 53 |
| Conversions | 122 | 184 | 241 | 309 | 395 | 478 |
Insights
- Product pageviews rose by +60% with better targeting and UX improvements.
- Checkout starts nearly tripled, showing higher funnel engagement.
- Cart abandonment rate steadily dropped from 71% to 53% through retargeting and form optimizations.
- Conversions/sales nearly quadrupled from 122 in January to 478 in June, demonstrating sustained funnel performance.
eCommerce conversion optimization case study showing product pageviews, checkout starts, cart abandonment rate, and conversions from Jan to Jun.
Conclusion
By leveraging LinksTrackly’s visitor analytics, A/B testing, abandonment recovery, and funnel optimization, this retailer achieved record-high sales and reduced funnel leaks. The data-driven process ensured constant improvement and maximized return on every campaign and website visit.
