A subscription-based online retailer deployed MailerRocket to reconnect with inactive subscribers, recover engagement, and reduce list churn, boosting overall lifetime customer value.
Challenge
High email list attrition and low engagement from inactive subscribers reduced overall campaign effectiveness. The client sought a cost-effective, automated way to rekindle interest among dormant contacts.
Solution with MailerRocket
- Created targeted re-engagement email campaigns triggered after defined inactivity periods
- Used personalized content, special offers, and urgency messaging to pique interest and prompt action
- Monitored engagement metrics in real time to refine messaging and increase effectiveness
- Automated suppression of unresponsive contacts to maintain list health and deliverability
Results (Jan to Jun)
| Metric | Jan | Feb | Mar | Apr | May | Jun |
|---|---|---|---|---|---|---|
| Inactive Subscribers Reached | 2000 | 2200 | 2100 | 1800 | 1600 | 1400 |
| Re-Engaged Subscribers | 180 | 210 | 240 | 290 | 350 | 410 |
| Engagement Rate (%) | 9 | 9.55 | 11.43 | 16.11 | 21.8 | 29.3 |
| Revenue Recovered (USD) | 8,400 | 10,200 | 12,300 | 15,500 | 19,200 | 23,500 |
Insights
- The targeted re-engagement workflow successfully reactivated a growing percentage of dormant contacts each month.
- Engagement rates increased from 9% to nearly 30%, indicating stronger relevance.
- The revenue recovered from re-engaged segments grew exponentially, contributing to the overall bottom line.
- Automated suppression of unresponsive contacts maintained list quality and deliverability standards.
This four-panel chart displays the monthly inactive subscribers reached, re-engaged subscribers, engagement rates, and revenue recovered with MailerRocket’s re-engagement campaigns from January to June.
Conclusion
MailerRocket’s re-engagement campaigns proved essential for revitalizing dormant contacts, reducing churn, and increasing revenue. Automation, personalized messaging, and analytics-driven adjustments created a cost-effective strategy with measurable impact, enabling sustainable subscriber lifecycle management.
