An online retailer implemented MailerRocket’s welcome email series to warmly engage new subscribers, build brand affinity, and nurture initial conversions over six months.
Challenge
With rapid subscriber growth, the retailer needed an effective way to onboard subscribers, boost email engagement rates, and convert subscribers into first-time customers through a structured welcome workflow.
Solution with MailerRocket
- Created a multi-step welcome series triggered immediately after signup
- Personalized email content introducing brand values, key benefits, and featured products
- Included strong calls-to-action (CTAs) to encourage first purchase and website engagement
- Used AI-powered subject lines to optimize open rates and engagement
- Monitored performance in real-time with dynamic dashboards enabling quick adjustments
Results (Jan to Jun)
| Metric | Jan | Feb | Mar | Apr | May | Jun |
|---|---|---|---|---|---|---|
| New Subscribers | 1200 | 1300 | 1250 | 1400 | 1500 | 1600 |
| Email Opens | 80% | 80% | 78% | 80% | 78% | 77% |
| Click-Through Rate (CTR) | 37.5% | 38.5% | 39.8% | 40.2% | 41.0% | 41.1% |
| Conversion Rate | 20% | 22.5% | 21.8% | 24.4% | 26.0% | 27.5% |
Insights
- New subscriber counts steadily increased month over month.
- Email open rates remained strong, averaging around 79%, reflecting effective subject line optimization.
- CTR showed a rising trend driven by engaging email content and optimized CTAs.
- Conversion rates grew by more than 7 percentage points over six months, proving the welcome series’ effectiveness.
Welcome series case study showing monthly new subscribers, email open rate, click-through rate, and conversion rate percentages over six months.
Conclusion
MailerRocket’s welcome series helped the retailer significantly enhance early subscriber engagement and conversion. Automation, personalization, and real-time monitoring enabled tailored onboarding that turned new sign-ups into loyal customers, boosting revenue and customer lifetime value efficiently.
