A B2B conference organizer used MailerRocket to manage event invitations and reminders, boosting awareness, registrations, and attendance at monthly webinars and workshops.
Challenge
Manual emailing and reminder processes were slow and inconsistent, leading to missed opportunities and low turnout. The client needed a scalable, automated solution to maximize registration and attendance.
Solution with MailerRocket
- Automated delivery of personalized event invitations to segmented contact lists
- Multi-stage reminder campaigns triggered before each event
- Dynamic content blocks showing session highlights, speaker bios, and calendar links
- Real-time tracking for opens, registrations, and attendance for improved targeting
- Automated follow-up emails for post-event engagement
Results (Jan to Jun)
| Month | Invitations Sent | Open Rate (%) | Registration Rate (%) | Attendance (count) |
|---|---|---|---|---|
| Jan | 500 | 38 | 14 | 55 |
| Feb | 700 | 42 | 16 | 89 |
| Mar | 750 | 45 | 18 | 110 |
| Apr | 850 | 48 | 20 | 140 |
| May | 900 | 50 | 22 | 162 |
| Jun | 1050 | 53 | 25 | 190 |
Insights
- Monthly invitations and attendance grew as campaigns were refined and segmented targeting improved
- Open rates increased as personalized reminders were optimized
- Registration rates and event turnout nearly doubled over six months due to timely communications and reminder sequences
- Calendar links and session highlights drove higher engagement and registrations
Event invitations & reminders email campaign case study showing invites sent, open rate, registration rate and attendee numbers from Jan to Jun,
Conclusion
MailerRocket transformed event promotion and reminder workflows, leading to consistent increases in registrations and attendance. Automated, personalized emails ensured maximum reach and engagement—helping the client build lasting relationships and stronger event communities.
