A digital marketing agency leveraged LinksTrackly to gain detailed insights into campaign performance, optimize costs, and guide strategic decisions over a six-month evaluation period.
Challenge
As client demands and budgets increased, the agency needed robust analytics to:
- Lower cost per acquisition (CPA),
- Improve campaign ROI,
- Scale qualified lead generation,
- Boost retargeting conversion rates.
Solution with LinksTrackly
- Automated CPA tracking and multi-funnel reporting for granular cost analysis.
- Continuous campaign ROI calculation and comparative dashboards.
- End-to-end lead tracking from capture to conversion and attribution mapping.
- Retargeting performance reporting, including conversion lift and micro-segmentation.
Results (Jan to Jun)
| Month | CPA ($) | ROI | Leads | Retargeted Conv. Rate (%) |
|---|---|---|---|---|
| Jan | 16.2 | 1.7 | 112 | 2.3 |
| Feb | 15.4 | 2.0 | 146 | 2.9 |
| Mar | 14.6 | 2.5 | 192 | 3.4 |
| Apr | 14.1 | 3.0 | 237 | 3.9 |
| May | 13.2 | 3.6 | 299 | 4.7 |
| Jun | 12.5 | 4.2 | 362 | 5.1 |
Insights
- CPA fell steadily from $16.2 to $12.5, saving budget while acquiring more customers.
- Average monthly ROI more than doubled, reflecting both higher sales and reduced inefficiency.
- Lead volume tripled, demonstrating strong campaign scaling and audience growth.
- Retargeted conversion rates improved by more than 2x, confirming the value of micro-segmented follow-ups.
Campaign performance analysis case study showing cost per acquisition, ROI, lead volume, and retargeted conversion rates over 6 months.
Conclusion
By integrating LinksTrackly’s advanced performance analysis tools, the agency raised efficiency at every funnel stage. Automated reporting, attribution accuracy, and retargeting insights empowered the team to deliver consistent, measurable gains across all client campaigns.
