Optinsoload.com assisted an online subscription service in retargeting previous website visitors and building a growing email list of engaged subscribers through precise visitor orders and optimized funnel strategies.
Challenge
The client needed to reconnect with visitors who previously left without converting and turn them into subscribers through effective retargeting and list-building campaigns, increasing the audience for long-term marketing.
Solution with OptinSoloAd
- Ordered retargeted visitor segments to funnel visitors back to optimized opt-in landing pages.
- Used tiered visitor selections for targeting warmer leads with better conversion potential.
- Measured real-time email list growth, conversion rates, and new subscriber volume.
- Continuously optimized campaigns based on performance metrics to scale subscriber acquisition.
Results (Jan to Jun)
| Metric | Jan | Feb | Mar | Apr | May | Jun |
|---|---|---|---|---|---|---|
| Retargeted Visitors | 6,000 | 7,000 | 8,600 | 10,000 | 11,500 | 13,000 |
| Email List Growth Rate (%) | 8 | 10 | 13 | 15 | 18 | 20 |
| Conversion Rate (%) | 1.5 | 1.8 | 2.0 | 2.3 | 2.5 | 2.7 |
| New Subscribers | 450 | 560 | 720 | 900 | 1100 | 1300 |
Insights
- Retargeted visitors increased by over 116%, fueling a rising pool of engaged prospects.
- Email list growth rate more than doubled, reflecting increased opt-in efficiency.
- Conversion rates steadily improved, turning more visitors into subscribers.
- New subscribers per month nearly tripled, strengthening the client’s marketing reach.
Retargeting and list building case study showing retargeted visitors, list growth, conversion rate, and new subscribers Jan-Jun
Conclusion
Optinsoload.com’s visitor retargeting and list-building capabilities enabled the client to reconnect with potential customers effectively, substantially growing their subscriber base. This approach maximized marketing funnel efficiency, reducing acquisition costs and boosting engaged audience size for ongoing campaigns.
