A global B2B company relied on MailerRocket to ensure email marketing compliance and optimize deliverability across all campaigns, safeguarding brand reputation and maximizing inbox reach.
Challenge
The company faced challenges with maintaining low spam complaints, minimizing bounces, and achieving high inbox placement rates due to stringent ISP policies and growing campaign volume.
Solution with MailerRocket
- Continuous real-time compliance monitoring over all outbound campaigns
- Automated detection and suppression of non-compliant content and contacts
- Advanced bounce management and domain authentication (SPF, DKIM, DMARC)
- Inbox placement monitoring and proactive optimization measures, including warm-up routines
Results (Jan to Jun)
| Metric | Jan | Feb | Mar | Apr | May | Jun |
|---|---|---|---|---|---|---|
| Campaigns Monitored | 30 | 34 | 38 | 44 | 50 | 55 |
| Spam Complaint Rate (%) | 0.5 | 0.45 | 0.4 | 0.38 | 0.35 | 0.3 |
| Bounce Rate (%) | 2.5 | 2.3 | 2.0 | 1.9 | 1.8 | 1.6 |
| Inbox Placement Rate (%) | 92 | 93 | 94 | 95 | 96 | 97 |
Insights
- Campaign monitoring coverage expanded as MailerRocket scaled with the client’s growth
- Spam complaint rates steadily declined thanks to automated compliance filtering
- Bounce rates improved through list hygiene and advanced bounce handling
- Inbox placement climbed from 92% to 97%, ensuring more emails reached the intended recipients
Compliance and deliverability case study showing campaign counts, spam complaint rate, bounce rate, and inbox placement rate Jan-Jun.
Conclusion
MailerRocket’s compliance and deliverability management capabilities gave the client confidence in their email marketing programs. By reducing complaints and bounces while maximizing inbox access, MailerRocket helped protect brand reputation and improve overall campaign effectiveness.
